Thematic Campaign for Mannings 50th Anniversary
Health and Beauty. Always with You.
Role: Creative Direction/ Art Direction
Client: Mannings
Agency: MTWT Communications Ltd.
AS Team :Nog Li, Boris Chan, Yvonne Ngan
Creatives Team : Momo Leung, Ron, Joanne Cheung, Lik Hui, Teddy Leung
Production House : The Film Factory
Director : Silent Wong
Post House : Friday Post Production Co.
3D Studio : Spicybanana
Music : Click Music
Photographer : Bob Yea
Retouch & Rendering : Dickmond Ho
Retoucher : Him Hung
Mannings is one of Hong Kong’s most established health and beauty retailers, with more than 300 stores across the city. Offering trusted products across personal care, wellness, and beauty, the brand has become a familiar part of everyday life for generations of customers.
To celebrate its 50th anniversary, Mannings launched “Health and Beauty. Always With You.” Led by the cheerful Mannings Cat, the brand’s iconic character, the campaign featured people from different generations to represent how Mannings has cared for and grown alongside the community through every stage of life over the past 50 years.
The celebration was delivered as a large-scale integrated campaign, extending from the hero key visual and TV commercial to POSM, social media content, and an experiential OOH mobile-truck activation. Together, these touchpoints created a vibrant and engaging anniversary experience across digital, retail, and public spaces.
Mannings 50th Anniversary TV Commercial StoryboardThe 30-second TVC transforms Mannings’ 50th anniversary into a citywide celebration. The Mannings Cat uses its tail to send a glowing orange heart throughout Hong Kong, passing it from one person to another and connecting people across different generations.
The heart represents Mannings’ long-standing goal of bringing health, beauty, and care to the community, a purpose that has connected generations over the past 50 years and will continue to spread into the future. Combining live action with playful 3D animation, the film celebrates the brand’s legacy while expressing its ongoing commitment to supporting future generations.
TV Commercial
From Campaign to StorefrontThe anniversary identity was extended into a complete suite of in-store POSM, including storefront graphics, hanging banners, entrance displays, aisle signage, and shelf materials.
Each product category featured its own colour palette and message, highlighting the different ways Mannings supports customers’ health and beauty—from keeping skin smooth and radiant to promoting an active, healthy, and strong lifestyle. The consistent use of the Mannings Cat, orange heart motif, and anniversary branding created a connected customer journey from the storefront to the shelf.
Point of Sale Materials
Experiential & OOHThe mobile truck promoted community health through an interactive exercise game with campaign souvenirs, alongside complimentary health checks and consultations with registered pharmacists.
Mobile Truck Activation
Social Media ContentExtending the Campaign Across Social Media
Social content extended the campaign through downloadable stickers, anniversary merchandise, activation voting, event recaps, and educational health and beauty tips. Consistent colours, heart motifs, and the Mannings Cat maintained a cohesive identity while encouraging audience engagement.
Credits
Client : @mannings_hk
Agency: MTWT Communications Ltd.
AS Team : @liyuetnog , @boris.cyc , @yvonnengan
Creatives Team : @momomomoleung , @11ron11 , Joanne , @hui_lik , @212ted
Artwork team : @yauhse
Mobile Truck
Interactive Media Idea & Production: STIR
Director: Kalun
Programming: CIMP
Production House : @filmfactoryhk
Director : Silent Wong
Producer : May Tang
Stylist : @avismei
Post House : @fridayco.hk
Editor : @lok2
Producer : @ms_warno
Colorist : @olo_post
VFX artist : manho_216
Mixing : @guylck
3D Studio : @spicy__banana
CG Director : @common.hay
CG Producer : @gying___ , @oliiiivy
Animator : @tracykayi_tam , Edward Chan
Lighting Artist : @chanhin430 , @m_i_c_o_1_0_1_6
Compositor : @chanhin430
Vfx : @m_i_c_o_1_0_1_6 , keith.chow.chow , #TWS神話の獣
Music : Click Music
Photographer : @bob.yea
Retouch & Rendering : @hahaharetouch
Retoucher : @himhung