Campaign for
Wheelock Properties Double Coast
Role: Art Direction
Client: Wheelock Properties
Agency: MTWT Communications Ltd
Production: Off-Lo-Hi
Director: Alfred Hau & Anthony Fu
Photographer: Kaon Chan
Double Coast is an integrated property campaign for Wheelock Properties, inspired by Sydney’s coastal environment and cosmopolitan lifestyle. The name represents a dual way of living, combining vibrant urban energy with relaxed, resort-style waterfront living.
The creative platform evolved across three development phases, with each key visual presenting a different interpretation of the Sydney-inspired lifestyle. As a large-scale campaign spanning the full property development and sales journey, the concept was extended across key visuals, TV commercials, sales videos, brochures, souvenirs, and other marketing touchpoints.
TV Commercial
Motif
To reinforce the campaign concept, a bespoke motif system was created using recognizable elements of Sydney, including the Opera House, Sydney Harbour Bridge, Jacaranda, and a hot-air balloon representing freedom and elevated living.
The motifs were illustrated in a delicate linear style and finished in light gold throughout the sales brochure. This refined colour treatment introduced a sense of elegance and exclusivity while maintaining a consistent connection to the campaign’s premium coastal theme.
