Social Campaign for Mannings Own Brand Cleanser Series
Role: Creative Direction / Art Direction
Client: Mannings
Agency: MTWT Communications Limited
Director: Pierre Lau
The campaign was created to showcase Mannings’ own-brand Moisturising Cleanser Series, highlighting hydration as its key benefit. The brand’s iconic bunny character plays an important role throughout the campaign, adding personality while communicating softness, care, and moisture.
Main Key Visual
The key visual uses a fresh blue palette, water droplets, and glowing skin to express cleanliness and hydration. The model, bunny character, and full product range work together to deliver the campaign message: “Moisture Boost Every Day.”
Product Demonstration Reels
Two reels feature models wearing different makeup styles, one with light makeup and the other with heavy makeup. Each reel demonstrates how to use a different cleansing product to effectively remove makeup while helping the skin stay clean, soft, and moisturized.
Educational Social Content
Educational social posts highlight product features, explain which cleansers suit different makeup needs, and share practical tips for daily makeup removal and facial cleansing.