Social Campaigns for Artikl
Role: Creative Direction/ Art Direction/ Photography/ Videography/ Shopify Website Design/ Social Media Strategy & Management
Client: Artikl
Website: https://artikl.co/ (Created by Shopify)
Instagram: https://www.instagram.com/artikl.we/
Photographer: Lik Hui
Videographer: Lik Hui
Beyond designing Artikl’s Shopify website, I also led the brand’s social media strategy and annual campaign planning. I managed the complete creative process, from concept development and art direction to photography, videography, editing, and final execution.
The following campaigns highlight three seasonal and product-focused projects created for Artikl:
Kodak Charmera: Mini Camera. Big Surprise.
Valentine’s Day: What Should I Get Her for Valentine’s?
Easter Hunt with Artikl Peek-a-Pals
Campaign 01Kodak Charmera: Mini Camera. Big Surprise.
Mini Camera. Big Surprise. Video to showcase the camera sample photos.
To launch the Kodak Charmera on Artikl’s website, I developed the campaign tagline “Mini Camera. Big Surprise.” It contrasts the camera’s pocket-sized design with the excitement of its blind-box experience and creative possibilities.
A giveaway was created to increase brand awareness and attract new followers. The response was so successful that the number of winners was increased from two to three. A supporting video also demonstrated the camera in use and showcased sample photographs.
Campaign 02Valentine’s Day: What should I get her for Valentine’s?
Key visual
The key visual transforms the familiar question “What should I get her for Valentine’s?” into a romantic product story. A rich red and soft pink palette, heart-shaped forms, handwritten typography, love letters, and reflective silver props create an intimate yet contemporary mood.
Concept Video
The campaign also featured a concept video titled “A Letter to the One I Want to Gift,” presenting gifting as a thoughtful and personal expression of love.
Campaign 03Easter Hunt with Artikl Peek-A-Pals
This playful Easter campaign transformed Artikl’s own Peek-a-Pals products into characters hidden throughout everyday scenes. Bright orange graphics, cheerful typography, and an egg-shaped campaign identity created a fun and energetic seasonal look.
The interactive social posts invited followers to find all ten hidden Peek-a-Pals and swipe to reveal the answers, turning product discovery into an engaging digital Easter hunt.
