After researching Artikl’s product range, key features, and target audience, I developed a complete brand identity that reflects its playful approach to everyday gifting. As the brand focuses on cute, trendy, female-oriented novelty and lifestyle products, I introduced a vibrant colour palette and bold visual language to create an energetic, youthful personality.

Inspired by Artikl’s positioning as a gift store, I created the tagline “Every Day Gifting” to communicate how gifting can be part of everyday life, not limited to special occasions. I also designed a simplified bow and ribbon symbol as the main graphic element, reinforcing this message across packaging and other brand touchpoints.

I also designed and built Artikl’s Shopify website, creating a functional e-commerce experience with product collections, detailed product pages, promotions, inventory management, and online checkout. To establish a consistent look and feel, I art-directed, styled, and photographed the product and lifestyle imagery used throughout the website.